Goodyear expects the European market, especially the tyre aftermarket, to be a key component of its financial success. The tyre maker has achieved a turnaround during the past eight years, improving consistently with the exception of the 2008/2009 financial crisis, said Darren Wells, Executive Vice President and CEO of Goodyear.
Wells said that although the company’s North American business proved the most challenging area to improve, it is expected to exceed targeted earnings one year ahead as planned. He said Goodyear’s goal for North America is to get to 5% return on sales, but two years ago it has set a target that by 2013 it would achieve US$450 million in operating earnings.
Goodyear also aims to succeed in the European aftermarket, which it describes as having a tough environment.(RJA)
Asia's First E-Magazine for the Rubber Industry