Tyrexpo Asia 2021 becomes fully digital

Tyrexpo Asia 2021 becomes fully digital

After announcing in August, that Tyrexpo Asia 2021 in Singapore would become a hybrid exhibition, alongside the three day ‘live’ event, Tarsus Southeast Asia, organiser of the show, now say that with high travel restrictions in place, Tyrexpo Asia 2021 will be moving into a full digital event. It will be held 17-19 November from 10 am -5 pm.

Tarsus have confirmed the partnership with a leading specialist in hybrid
event platform management to present a virtual online show.

Alwin Seow, Project Director of the Tyrexpo team says, “The endemic phase
that all attendees are anticipating came to a halt. After consideration to
ensure a safe and superior quality of our event, the 2021 edition of
Tyrexpo will be fully virtual. Our intention now is to focus on quality
tier one buyers and sellers to immerse in our fully interactive platform,
which will involve approximately 1,000 participants to create a focus on
only top-quality meetings.”

He added, “Two weeks leading up to the show before the live show days on
the 17th to 19th November 2021, exhibitors and buyers will be able to
communicate and set ‘live digital meetings/matching making’ before the
three-day 24-hour marathon online event.”

Tyrexpo Asia Digital 2021 will provide immersive experience with live
engagement and execution facilities to guarantee a level of business
negotiations which include several special features and benefits to all
participants, including recommended buyers/sellers, real time access to
live chats/video conferencing, Q&A sessions, self-promotion, post sharing,
speaker audience interaction, screen sharing, smart matchmaking techniques with event group segmentation.

Alwin concludes, “I cannot thank enough to all our amazing stakeholders who have remain strong with us and supportive of our decision. Our team is confident that the Digital Platform event will provide value to the global
tyre and wheel aftermarket sectors during these unprecedented times.”