Pirelli takes the top spot in AutoPacific’s Replacement Tire Owner Satisfaction Awards.
“Pirelli owners place high importance on performance characteristics like cornering and traction, in addition to the more common attributes of safety, reputation and warranty. To rank at the top in our owner satisfaction awards, it is imperative that Pirelli not just perform well, but perform exceptionally well in areas, like performance, that mean the most to their owners.” explains George Peterson, president of AutoPacific and author of the study.
Firestone, Toyo and GTRadial have all climbed consistently in their rankings since 2013. All three brands are now in the top 10, with Firestone sliding into 3rd place. “GTRadial’s consistent climb in ranking is interesting because the brand has such a high percentage of first time buyers,” says Peterson. According to AutoPacific data, brands with a high percentage of buyers who are new to the brand have historically had fluctuating satisfaction ratings, as is the case with Nexen, Fuzion and Nitto. “GTRadial has actually been able to increase their percentage of first time buyers over the years (60% in 2015) and continue to climb in satisfaction rankings by giving buyers what they’re looking for: a maintenance-free, reliable tyre at a good price.”
2015 Overall Winner: Pirelli
2015 Top Car Replacement Tire Brand: Pirelli
2015 Top Truck Replacement Tire Brand: Firestone
Vehicle Segment Winners
- Luxury Car: Pirelli
- Large Car: Goodyear
- Mid-Size Car: BFGoodrich
- Compact Car: Michelin
- Sport/Sports Car: Pirelli
- Compact/Mid-Size SUV: Michelin
- Compact/Mid-Size XSUV: Goodyear
- Large/Luxury XSUV: Hankook
- Van/Minivan: Yokohama
- Full-Size Pickup: Firestone
AutoPacific’s 2015 Replacement Tire Brand Dynamics and Satisfaction Study contains responses from 7,784 recent replacement tyre buyers about their satisfaction with their new tyres, as well as many other topics including purchase process, brand image, retailer selection and satisfaction, and media consumption. Brand awareness is captured from 75,443 respondents.