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Tyre Sector: Setting in motion the wheels of change

Once liabilities and eye sore on landfills, end-of-life tyres have now become assets ...

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Tyres: Space’s the limit for rubber tyres

Innovative rubber tyres are entering the era of space missions: as a catalyst ...

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Medical: Flexible artificial muscles from liquid crystal elastomers

In Canada, an international team led by researchers at the University of Waterloo ...

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Tyres: Tyre makers take the wheel to turn the sustainability corner

From landfill to factory, the tyre sector is expanding the circular use of ...

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LSR: Silcotech and Momtech partner for baby bottle

Anyone who has ever fed a baby can tell you it’s not necessarily ...

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Yokohama hoists tyre output in Russia

YOKOHAMA Rubber Co., Ltd., announced that the company will is increasing the annual production capacity of its Russian production and distribution subsidiary Yokohama R.P.Z. from current 1.4 million to 1.6 million tyres. With an investment of JPY500 million, the capacity…

Cooper tyre branding aims at young males

The company has rehashed its marketing strategy for Europe by increasing brand awareness amongst the male 18 to 35 age group, even launching its first ever targeted consumer lifestyle campaign via advertisements on FHM.