FALKEN Tire, an American manufacturer of high performance on-and off-road tyres, forms marketing partnership with Tread Lightly!, a non-profit organisation dedicated to promoting responsible recreation across the US. The affiliation with the Tread Lightly! also makes Falken its official tyre brand.
“Falken Tire strongly supports Tread Lightly!’s mission and echoes the need to educate consumers about the importance of respecting the outdoors,” said Nick Fousekis, Falken Motorsports Marketing and Events Director. The affiliation also resonates with the company’s respect for the environment, he said.
As part of its partnership, California-headquartered Falken has pledged a US$100 rebate on a set of Falken WildPeak A/T tyres to individuals who join Tread Lightly!’s membership at the US$50 level and above. As an incentive for individuals to renew their membership with the organisation, Falken is providing a US$50 rebate to any person who renews their existing membership from the base level of US$25 and up.
Aside from Falken’s goal of imparting to the public the need maintain the environment in its natural condition, it said that it also finds the importance in investing in this kind of education programme that can ensure access to off-roading as well as other opportunities to enjoy recreation as part of their national heritage.