The company has rehashed its marketing strategy for Europe by increasing brand awareness amongst the male 18 to 35 age group, even launching its first ever targeted consumer lifestyle campaign via advertisements on FHM.
TOP STORY
Tyres: Space’s the limit for rubber tyres
Innovative rubber tyres are entering the era of space missions: as a catalyst ...
Medical: Flexible artificial muscles from liquid crystal elastomers
In Canada, an international team led by researchers at the University of Waterloo ...
Tyres: Tyre makers take the wheel to turn the sustainability corner
From landfill to factory, the tyre sector is expanding the circular use of ...
LSR: Silcotech and Momtech partner for baby bottle
Anyone who has ever fed a baby can tell you it’s not necessarily ...
Tyre Sector: Asian tyre sector to amble along with US tariff imposition
The higher than expected trade tariffs imposed by the US may shake up ...
Toyo tyre sales rebound
Tyres for new vehicles have rebounded from decreased production after the earthquake disaster; production volume of domestic cars has increased.
India tops in rubber delivery in January
AN estimated 1,606 metric tonnes of rubber delivery was accounted in January, an 80.45% increase from the previous year’s 890 metric tonnes.
Sumitomo sees tyre output increase by 5%
SUMITOMO Rubber Industries, Japan’s second-biggest tyre maker expects group production to rise by about 5% to 102.17 million tyires, or 554,000 metric tonnes of rubber equivalent in 2013. This would be its fourth annual increase in production as overseas shipments…
Tyre dealers appeal against nixed cartelisation rule
Last year, CCI ruled that it had found no evidence of cartelisation in the tyre industry, thereby scrapping imposition of penalty on manufacturers including Apollo Tyres, MRF, JK Tyre, Ceat and Birla Tyres.
Yokohama to boost capacity in Philippine, Russia plants
YOKOHAMA Rubber Co. is boosting capacity of its passenger car tyres in its Philippines and Russia plants. The plant, which opened in 1996, has capacity for tyres up to 18 inches rim diameter, and this expansion will add capacity for…
Philippine investments board sets new roadmap for auto industry
The new road map aims to develop local manufacturing as well as make locally produced cars more affordable without reducing the excise taxes imposed on these vehicles.
ETRMA welcomes product safety and market surveillance system
The association has been batting for a solid market surveillance system that would put on an equal footing all competitors in Europe, not only to protect consumers from illegal and unsafe products, but also to protect the companies that are heavily investing in compliance with EU regulations.
Tyre makers in business mode for the Tyrexpo Asia
Major tyre suppliers are already gearing up their product focus and sales strategies for the region’s independent tyre and equipment exhibition.
Michelin studded tyres roll out in Rally Sweden
MICHELIN has unveiled its new winter tyre for the recently held Rally Sweden, the only pure snow and ice round of the FIA World Rally Championship (WRC). The X-Ice North 2 tyre features 384 metal spikes, each 20mm long, inserted…