Nokian Tyres has signed a three-year cooperation contract with the International Orienteering Federation. The contract ensures that Nokian Tyres receives strong visibility in the annual Orienteering World Championships and World Cup events.
Nokian Tyres will also be the title sponsor for the World Championships in 2016 and 2017, thereby increasing the company’s visibility on television, online services, and social media. “Nokian Tyres is a particularly suitable partner for us, since the company’s product development focuses on the control of challenging conditions and eco-friendliness, both of which are also important for orienteering enthusiasts.
We are extremely satisfied with this contract that lasts until the end of 2017 and supports our goal of using the World Championships as the primary means of promotion for orienteering,” says Barbro Rönnberg, secretary general for the International Orienteering Federation. Nokian Tyres is also launching a co-operation with Tough Mudder.
The contract focuses on Central Europe, and it will remain in force until the end of 2015. The partnership will be visible in Nokian Tyres’ marketing across Europe and in many different ways. Since 2010, Tough Mudder has organized over 100 events, with nearly two million total participants taking on the course which is designed to test all-around strength, stamina, teamwork and mental grit.