Magna Tyres to acquire Polish tyre dealer

Magna Tyres to acquire Polish tyre dealer

Dutch supplier of OTR tyres, Magna Tyres says it will acquire Industra Ltd, which it adds “has a very strong position in Poland as it is the biggest supplier of speciality tyres services”. The company works with three product categories: industrial tyres (from forklifts to port handling machines), tyres for earthmoving machinery and the agricultural sector (tyres, wheels and tracks).

In its 24 years of existence, Industra has achieved the position of first-choice parnter for the largest end users of specialty tyres in Poland due the experienced staff, on-site services and the widest stock in specialty tyres, it adds.

With this acquisition, together with existing structures of Magna Tyres Poland, Magna Tyres Group says it appears to be the strongest player on the market of Industrial and OTR tyres in the region of Central and Eastern Europe. The expansion in this part of Europe supports business growth and meet the needs of the company’s diverse customer database. It also enables Magna Tyres to further expand into regions such as the Baltic Countries, Balkans and Eastern European countries.

Another additional advantage of this acquisition is the vision of both companies to support customers with full-service tyre solutions. The local service of the two companies in Poland enables Magna Tyres to meet the needs of its current and potential customer base.

As of now, Magna Tyres has the largest fleet of specialised equipment, including five mobile presses, two giant stationary presses for mounting heavy solid tyres up to 33″ and seven mobile service trucks for replacing large tyres in construction machinery.

The acquisition shows that the growth of Magna Tyres Group is on track to increase turnover to EUR600 million in 3-5 years. Industra’s net turnover is almost EUR10 million.

’’We’ve always been focused on the expansion of Magna Tyres Poland and our business in Western Europe as well. This collaboration strengthen our European footprint and gives us possibilities to increase and support the customer database in the Eastern part of Europe even more,’’ said Michael de Ruijter, CEO-President of Magna Tyres Group, in a statement.’