Cooper Tire’s Zeon RS3-G1 earns a 2016 GOOD DESIGN Award

tyreThe Cooper Zeon RS3-G1 from American tyre manufacturer Cooper Tire has been selected to receive a 2016 GOOD DESIGN Award from the Chicago Athenaeum: Museum of Architecture and Design, an international museum of architecture and design based in Illinois in the US, and the European Centre for Architecture, Art, Design, and Urban Studies in Ireland.

The GOOD DESIGN Award is one of the world’s most prestigious and longest-standing design award programs recognising new consumer products designed and manufactured in Europe, Asia, Africa, and North and South America. The award is based on criteria including innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency, and sensitivity to the environment.

Winning in the Transportation category, the Cooper Zeon RS3-G1 is a breakthrough tyre in the ultra-high performance category, with innovations that deliver incredible grip, holding the road at up to 1g in tight corners—a marvel of cutting edge technology for an all-season tyre, according to Scott Jamieson, Cooper’s Director of Product Management for North America.

Cooper is honored to receive the recognition, Jamieson said, adding that the Cooper Zeon RS3-G1 has been earning rave reviews for its ability to hold the road in wet or dry conditions.

The Cooper Zeon RS3-G1 is an exciting new all-season passenger car tyre for high performance vehicles and drivers. Alongside a sleek race-inspired sidewall, the tyre’s tread compound and design deliver a host of leading innovative features to create grip, stability and durability. Whether drivers are on dry pavement, wet pavement or even in light snow conditions, the Cooper Zeon RS3-G1 is truly an all-season tyre with performance worthy of the high performance tyre category.

The tyre has been designed with more rubber on the outside shoulder and intermediate rib to grip and provide stability during cornering maneuvers and to reduce tyre noise.

The Cooper Zeon RS3-G1 also provides longer-lasting biting edges due to its 3D full-depth sipes, which go deep into the tread elements. The sipes help the tyre tread blocks maintain a stable shape during acceleration, braking and cornering. The full-depth aspect of the sipes means that even when the tyre is half-worn, there are still sipes to provide biting edges for consistent performance.