Continental appointed preferred tyre partner of Mercedes-Benz in Asia-Pacific

Continental appointed preferred tyre partner of Mercedes-Benz in Asia-PacificGerman tyre maker Continental says it has been awarded preferred tyre partner status by Mercedes-Benz in China, Australia, Malaysia, and Indonesia. This is valid from now until August 2025. The existing partnership in India has been extended until August 2024.

As a preferred tyre partner, Continental will have access to central ordering and sales tools linking to the Mercedes-Benz network as well as to a direct online platform for order processing. In addition, joint promotional activities and customer events are to be organised and carried out, for example product launches or driving events.

“Our customers ambitions are our driving force,” said Dalibor Kalina, Head of Continentals Business Area Replacement Tires Asia-Pacific (APAC). “Being the preferred tyre partner of a premium car manufacturer like Mercedes-Benz is a great endorsement of our outstanding technological capabilities and the strong commitment our team has to supporting our customers.”

Continental impresses with its premium tyre products and services in the original equipment and tyre replacement business. Tyres specially approved by Mercedes-Benz and bearing the “MO” (Mercedes-Benz Original) designation on the side wall meet strict requirements and standards. They are specially tailored to the respective Mercedes-Benz vehicle models.

Continental says it works closely with Mercedes-Benz and its sales partners to have the right tyres available on site for all vehicle types.

Continental is equipping the whole range of the car manufacturer’s portfolio, from A- to GLS-Class, with fitting tyres.

In Europe and Asia-Pacific these are tyre lines such as SportContact, EcoContact, and PremiumContact. In the Americas Region, especially in the US and Canada, this also includes the ProContact tyre line.