CEAT to distribute Pirelli tyres in India

Pirelli-F1-tyresCEAT and Pirelli announced their exclusive partnership for distribution of Pirelli’s global range of premium motorcycle tyres in the Indian market. This sole partnership will leverage CEAT’s vast distribution and dealer network pan India.

Mr. Anant Goenka, Managing Director, CEAT, said, “It gives us great pleasure to partner with global tyre major Pirelli to introduce their range of motorcycle tyres in India. We at CEAT have always believed in offering world-class products to our consumers and Pirelli range of premium tyres for specialised high end motorcycles is another step in that direction.”

Mr. Uberto Thun, Senior VP Pirelli Tyre, said, “We are very glad to partner with CEAT to bring our range of products in India. CEAT’s vast experience of selling tyres in the market and their vast network make them the perfect partner to distribute and activate our products in the market. India has huge potential in premium and super sport motorcycle segment and we feel we can grow very fast with our premium products.”

The entire range of tyres will be available from the first week of December at select CEAT dealerships.