Michelin Americas Truck Tires, a division of Michelin North America, Inc., announced the opening of the newest Oliver Rubber retread facility, Border Recapping, in El Paso, Texas on May 10. Border Recapping operates under the Border International umbrella of companies. Border International is a full-service truck, trailer, parts, service, body shop and leasing dealership.
The new facility will increase Oliver Rubber’s capacity to service the Southwest market with the brand’s high-quality retreading and related services.Oliver Rubber is a provider of quality tread rubber products, services, manufacturing equipment and systems for the North American retreading industry and operates two manufacturing plants in the US. Oliver Rubber is a wholly-owned subsidiary of Michelin North America, which acquired the company in 2007.
In addition to Oliver retread products, the 32,000 square-foot facility will also offer new commercial-truck tyre sales from the Michelin-family tyre portfolio, including Michelin, BFGoodrich and Uniroyal brands.
“Border Recapping/Border International has a clear commitment to fleet service and has strategically located this facility in the Southwest,” said Ralph Dimenna, chief operating officer for Michelin Americas Truck Tires Division. “Both companies highly value innovation, technology and service which are paramount to the customer.”
“Strategically opening Border Recapping next to our Border International dealership will create a one-stop solution for our customers needing new tires or retreads in addition to the service, parts and equipment we already provide,” said Charlie Cogdill, general manager, Border Recapping. “Creating synergies that benefit our customers is a cornerstone of the Border International philosophy.”
Border Recapping will employ seven technicians.
Source: Michelin