India’s carbon black supplier Birla Carbon has introduced what it says is a first-of-its-kind Continua Sustainable Carbonaceous Material.
It adds that over the next five years, 73,000 tonnes/year of Continua material will be available for use in a wide range of applications including tyres, mechanical rubber goods, plastics, and many more.
A Life Cycle Assessment conducted according to ISO 14040 and ISO 14044, demonstrates that, at full capacity, 228,000 tonnes of direct and indirect CO2 emissions will be eliminated on an annual basis when compared to the conventional carbon black process.
Speaking at the announcement, Dr. Santrupt B. Misra, CEO, Birla Carbon, said, “As leaders in our industry, it is our responsibility to make a difference through our focus on sustainability and innovation. We are now ready to share sustainable solutions with the world. With the launch of ‘Continua’, we hope to deliver consistent, Sustainable Carbonaceous Materials to our customers to take their circularity aspirations closer to reality.” He further added, “Birla Carbon’s purpose is to ‘Share the Strength’, and with ‘Continua’, we have taken our purpose a step further and higher. We look forward to engaging our customers in making sustainability and circularity a reality through ‘Continua-ous innovation’.”
Commenting on the announcement, John Loudermilk, COO, said, “Continua embodies our untiring determination to innovate towards sustainable business solutions. The infinity symbol spells out the brand name Continua, representing our relentless spirit of continuously working towards true sustainability and circularity in the value chains we serve. The unfinished infinity loop is an invitation to come together and explore the potential of Continua products to create more circularity throughout our common value chains.”
Birla Carbon adds that the Continua product offering comprises not only the quality, consistency and sustainable attributes of the carbonaceous materials but is accompanied by technical expertise, a robust supply chain, and its industry leadership.