Continental, an automotive supplier and tyre maker, is teaming with Global NCAP (New Car Assessment Programme) for a campaign called ‘Stop the Crash’. The campaign will be officially launched on November 18, with a driving demonstration in the 2nd Global High-Level Conference on Road Safety in Brazil.
The information campaign will orient motorists about the importance of checking brake systems and tyre pressures in their vehicles.
Continental plans to hold biannual ‘Stop the Crash’ demonstration events starting with China, India, Malaysia, and Mexico, to show the benefits of state-of-the-art safety systems, and good tyres. The long-term goal is to achieve the Vision Zero goal—or a world free of car accidents.
“We have been pursuing our long-term strategy Vision Zero for many years. With innovations and by continuously refining and improving our components and systems, we are playing a leading part in the drive to improve road safety.
We see Vision Zero as comprising three successive stages: the avoidance of any traffic fatalities, then reducing the number of injuries to zero. If there no more accidents at all, we have fulfilled our ‘Vision Zero’,” says Frank Jourdan, Member of the Executive Board of Continental AG and President of the Chassis & Safety Division.
“Since seat belts, ESC, tyre pressure monitoring systems (TPMS) and AEBS for commercial vehicles became mandatory, the total number of road traffic fatalities, injuries and accidents has declined significantly. That said, the annual toll of more than 1.2 million people killed on the world’s roads every year is still shockingly high and not acceptable. We must make a concerted effort to reduce these numbers.” says Jourdan.