YOKOHAMA Rubber Co., Ltd. has established Yokohama Tire Mexico S. de R.L. de C.V. (YTMX) in Silao, Guanajuato, Mexico in March this year. Appointed as President of the new subsidiary, effective April 1, is Gary Nash, who was formerly Vice President of US-based Yokohama Tire Corporation (YTC).
Previously, Yokohama sold consumer, commercial and OTR tyres to Mexico through YTC.
The new company, with a capital investment value of US$30,000, will also provide direct sales, customer service and efficient distribution channels and will start full-fledged operations in May.
Meanwhile, Yokohama has also announced a revamp in the responsibilities of senior management, effective April 1:
Director (current position) Tooru Kobayashi -Director and Executive Vice President, in charge of Corporate Planning Dept., Global HR Dept., Secretariat, GD100 Promotion Dept., President of Multiple Business, President of Yokohama Business Association Corporation (Director and Executive Vice President, in charge of Corporate Planning Dept., Global HR Dept., Secretariat, GD100 Promotion Dept., President of Multiple Business); Tetsuya Kuze-Director and Corporate Officer, Chief Tire Technical Officer, Head of Consumer Tire Development Div., President of Yokohama Motorsports International Co., Ltd. (Director and Corporate Officer, Chief Tire Technical Officer, Head of Consumer Tire Development Division); Corporate Officer (current position) Koichi Tsuruno-Corporate Officer, Head of Global HR Dept., President of Yokohama Pier Support Co., Ltd., Director of Yokohama Business Association Corporation (Corporate Officer, Head of Global HR Dept., President of Yokohama Pier Support Co., Ltd.)