Triangle Tyre Co. Ltd. will showcase two new passenger tires for the U.S. market at booth #40203 at the 2014 Specialty Equipment Market Association (SEMA) Show Nov. 4-7 in Las Vegas.
The company says the new passenger tires will replace its Value and Sport lines.
Triangle hopes to send a clear message about its investment in delivering the right products and services to customers, according to Jenner Powell, global marketing vice president.
“Introducing two new PCR product ranges is clearly a milestone in Triangle’s change in ‘go to market’ strategy providing not only a far increased product market coverage and improved performances, but also a new product branding approach.”
Triangle will also display other products from its PCR, TBR and OTR lines.