Toyo Tire Holdings of Europe GmbH, the sales subsidiary of Toyo Tire Corporation in Europe, have concluded an agreement on industry-university partnership for R&D of sustainable raw materials with the University of Novi Sad in Serbia recently.
Having a production base in the country, Toyo Tire intends to promote technology development through this industry-university partnership out of its wish to contribute to educational policies in Serbia.
The Faculty of Technology, which the joint research group is affiliated with, is internationally renowned in the field of rubber technology, among others, it adds.
Toyo Tire aims to increase the ratio of sustainable raw materials used in its products to 40% by 2030 and 100% by 2050, and hence its need to start R&D of sustainable raw materials here at this university, one of whose founding faculties is the Faculty of Agriculture, by utilising its wealth of knowledge and what this region has to offer.
Toyo Tire says its research will focus on the development of renewable raw materials (rice husk ash silica, etc) utilising plants derived from Serbia and the development of recycled raw materials derived from waste tyres.
Located in the north of Serbia, Novi Sad is the second largest city in Serbia after the capital Belgrade. Since its foundation, the University of Novi Sad has expanded as the country’s centrepiece institution of higher education to become one of the largest universities in central Europe, with 14 faculties, nearly 50,000 students, and over 5,000 faculty members.