US-based manufacturer of off-highway wheels, tyres, assemblies, and undercarriage products Titan International has expanded production rights for the Goodyear brand across the light construction/industrial, ATV, lawn and garden, and golf tyres segments.
Additionally, Titan has announced the renewal of its Goodyear Farm Tires licensing rights in the farm tyres segment, demonstrating its commitment to the agricultural industry. It adds that from the smallest golf cart tyres to the world’s largest farm tyres, the Goodyear Optitrac LSW1400/30R46 features Titan’s industry-unique Low Sidewall Technology.
“We are excited to expand our rights into new segments, as this positions us to serve our customers better and seize emerging market opportunities. Our research and product development teams are already working on new tire designs incorporating innovative tyre technologies for the lawn and garden segment,” said Paul Reitz, President/CEO of Titan International, Inc.
“In addition to our newly acquired rights, we are reaffirming our commitment to the farm tyres segment, a vital part of our business.”
Titan International’s portfolio features a robust selection of products designed for the forestry, powersports, OPE (outdoor power equipment, i.e. lawn, garden, and golf), agricultural, earthmoving, and light construction sectors. The company’s dedication to innovation, quality, and performance ensures that its products meet the rigorous demands of today’s equipment and machines, providing customers with a comprehensive “one-stop shop” solution for their tyre and wheel needs.
The expansion and renewal of the Goodyear brand licensing agreement aligns with Titan’s growth strategy, emphasising a strong commitment to enhancing product offerings that support end-users, customers, and distributors throughout Americas, Europe, Africa and Oceania. This strategic initiative will foster growth and strengthen Titan’s position as a leader in the tyre industry.