Italian tyre maker Pirelli says it is reinforcing its long-term commitment to the US with a key step in its product and industrial strategy. Its plant in Georgia, which it says is already dedicated to technologically advanced products for the US market, both in the high-value segment and in motorsport, will be further enhanced by the production of connected tyres featuring Cyber tyre technology.
The announcement comes as Pirelli participates in the SelectUSA Investment Summit, the flagship event promoted by the US Department of Commerce, where Cyber tyre is being showcased.
It adds that Cyber tyre is the world’s first hardware-and-software system capable of collecting data and information from sensors embedded in tyres, processing them through Pirelli’s proprietary software and algorithms, and, by communicating in real time with the vehicle’s electronics, enabling new functionalities integrated with driving and control systems to enhance the driving experience and increase safety levels, as well as supporting connected infrastructure.
In markets such as the US, where digital and smart mobility solutions are rapidly expanding, the tyre represents a competitive advantage, says Pirelli.
To further enhance the role of its facility in Rome, Georgia, as a high-tech production site, Pirelli is finalising the introduction of the latest version of the MIRS (Modular Integrated Robotised System) production process. It will be the most advanced manufacturing process for high-end, premium production within the entire Pirelli Group, and is exclusive to the Georgia factory. The process further enhances robotised production capabilities, increasing productivity, flexibility, and quality.
It is a digitalised system that enables a direct link between product design and its industrial application.
This development lays the groundwork for growth in Pirelli’s production capacity in Rome, an integral part of the group’s industrial development plans, and will further strengthen Pirelli’s presence in the United States—one of its most important and strategic markets.
The Georgia plant specialises in high-value tyre production for the North American market. It also hosts a dedicated R&D centre, plus employs FSC (Forest Stewardship Council)-certified natural rubber.