Pirelli has signed a new four-year agreement with the FédérationInternationale de l’Automobile (FIA), an association representing the interests of motoring organisations and motor car users, in support of the FIA’s Action for Road Safety campaign.
The campaign was launched in support of the UN Decade of Action for Road Safety 2011-2020 and one of its primary goals is to educate and better inform road users on the importance of respecting the rules of the road. Road crashes are the number one killer today of people aged between 15 and 29 worldwide, according to the World Health Organisation (WHO).
Pirelli, as a global partner of the campaign, will promote the FIA’s ’10 Golden Rules’ for road safety through all of its networks. The company will also organise training programmes, as well as projects to raise awareness on safe driving, in collaboration with a selection of FIA Member Clubs.
During this week’s 2016 FIA Sport Conference in Turin, Pirelli CEO Marco Tronchetti Provera said: “Safety has always been one of Pirelli’s primary objectives. As well as being the maximum expression of high technology and performance, guaranteeing total driving pleasure, our tyres constantly strive to achieve the highest levels of safety, both for people and the environment.”
FIA President Jean Todt said: “I am delighted that Pirelli have agreed to support the FIA Action for Road Safety campaign. Working together with our member clubs, this partnership can help spread the road safety message and the importance of respecting other road users to an even wider audience”.
The existing partnership between the FIA and Pirelli relating to the FIA Mobility Conferences and FIA Sport Conferences has also been extended.