The global tyre industry saw winter tyres accounting for US$19.3 billion in worldwide sales in 2015.
Seasonal wintery road conditions as well as low temperatures in northern countries and regions (such as Europe, Russia, and North America) drive the market for winter tyres. These conditions have translated into demands for greater driving safety from motorists, insurance companies and, not least, governments at country and state/province levels.
The severity of winters still highly influences demand despite regulatory support. This makes it difficult for manufacturers, distributors and raw material suppliers to plan, and raises the prospects of periodic shortages or excess supply.
The Future of Winter Tyres to 2021 is a market report released by Smithers Rapra that provides technology and market forecasts to guide strategic efforts in this dynamic part of the global tyre industry.The data and information for these forecasts was gathered using a combination of primary and secondary research.
Written for producers, manufacturers, suppliers and users, the report offers expert analysis of economic, environmental, regulatory and technological trends affecting global winter tyre supply and demand. It also contains a breakdown of the major winter tyre manufacturers, including key company characteristics and company profiles, as well as current and historic statistical market data for the global winter tyre industry.
Primary research consisted of interviews with major global players across the tyre supply chain including tyre manufacturers, tyre raw materials suppliers, tyre machinery suppliers, tyre/rubber industry associations and car/ truck manufacturers. Secondary research consisted of a review of published material, conference proceedings and information from organisations and companies involved in the production, supply and use of tyres and their ingredients. These data sources were analysed to provide estimates and forecasts for the tyre markets by end-use sector, type and region.