Lassa Tyres was named the official tyre partner of FC (Futbol Club) Barcelona for this season. The new season kits for indoor teams were also unveiled at the launch event last September 14. Lassa Tyres is owned by Brissa, Europe’s 7th largest tyre manufacturer.
World famous FC Barcelona Lassa stars of the Club’s basketball, handball, futsal and roller hockey teams, Juan Carlos Navarro, Víctor Tomàs, Paco Sedano and Aitor Egurrola, wore the new jerseys for the first time. The indoor teams will be officially named “FC Barcelona Lassa” for the next four seasons.
With this partnership deal of four years, Lassa Tyres made history by becoming the first Turkish brand to undertake the global title partnership of all indoor sports teams of a club. While the Club’s indoor sports teams will be named as “FC Barcelona Lassa”, this agreement also makes Lassa Tyres the “Official Tyre Partner of FC Barcelona” until 30 June 2019.
FC Barcelona teams are estimated to have 1 billion reach out worldwide. FC Barcelona Lassa teams have the widest global fan base after the football branch. FC Barcelona Lassa basketball, handball, futsal and roller hockey teams are supported by more than 16 million fans in total at Facebook. Camp Nou and Palau Blaugrana are visited by 6 million people every season. On average, an audience of 5,000 attends the matches in Palau Blaugrana every week.