Giti Tire appoints two new business development managers for their truck and bus tyre business in Spain.
Rosaura Maria Gonzalez Frade and Daniel Gonzalez Martin will strengthen the existing market and work closely with the fleet and local business partners to secure long-term partnerships.
Gonzalez Frade take office in Madrid and will be responsible for the area around the capital. She has more than 20 years of industry experience, working for Goodyear in the past.
Daniel Gonzalez Martin will be based in Barcelona and be in charge of the Northeast region. He transferred from Kumho Tires, where he most recently served as Key Account Manager. Before that he was employed by Michelin.
Both managers report directly to Daria Sala Della Cuna, Country Manager for Italy, Spain and Portugal.
“The appointments are pivotal to our aspirations for the Spanish market,” states Daria Sala Della Cuna. “Giti has once again appointed highly experienced professionals, with both having excellent communication, negotiation and interpersonal skills, enabling them to act in a dynamic and proactive way with both dealers and fleets. Their contribution to the company will help us to meet our growth targets as it’s really important to have experienced people in touch with the main TBR companies, and understanding both the difficulties and the needs of this growing tyre segment.”