German speciality chemicals firm Lanxess has undertaken a complete rebranding of its butyl rubber products, involving a package encompassing a global ability to deliver products anywhere, anytime, extensive technical expertise, with a focus on innovative solutions and customer demands. All existing product grades have been renamed, for example Regular Butyl 301 is now called Lanxess X_Butyl RB 301. Bromobutyl 2030 has become Lanxess X_Butyl BB 2030. And Chlorobutyl 1240 has been renamed to Lanxess X_Butyl CB 1240.
The new website comes in a user friendly design and one-click navigation to access most of the featured content. It contains a broad range of information on X_Butyl products, developments and applications, as well as an improved customer service portal.
It also has a section known as Lanxess World of X_Butyl where it displays an overview of the new branding and simplified nomenclature. It also shows the interested visitor the company’s geographic setup and the location of relevant contact points.
The homepage features relevant and latest information e.g. on the new production facility in Singapore while the regulatory section contains information about product compliance and sustainability. The firm has other production sites in Zwijndrecht, Belgium and Sarnia, Canada.
Following are the products available:
- Lanxess X_Butyl RB: Regular butyl is a copolymer made of isobutene and small amounts of isoprene and is distinguished by its high impermeability to gas and good resistance to heat, weather and ozone. In addition, it is very resistant to chemicals and demonstrates a high capacity to absorb energy. Alongside its application in tubes, the copolymer is therefore also used in the inner linings of tanks and in conveyor belts.
- Lanxess X_Butyl CB: This synthetic rubber is created by the chlorination of X_Butyl and, compared to regular butyl, is characterised by faster vulcanisation times and improved adhesion to other unsaturated polymers. The heat and ozone resistance of the vulcanisates is generally better than those made from regular butyl. Chlorobutyl vulcanisates also demonstrate a stronger resistance to fatigue cracking and a better compression set.
- Lanxess X_Butyl BB: The properties of vulcanisates made from brominated X_Butyl are largely identical to those produced from chlorinated X_Butyl. However, vulcanisation takes place even more quickly and it is possible to further increase the adhesion to other unsaturated rubbers.