Following the unveiling of its Laufenn brand last November, Hankook Tire reports that the Laufenn brand has surpassed expectations for growth in its first year.
Hankook Tire representatives stated recently that the Laufenn brand has produced strong results as it continues to grow in the United States following its launch in November 2014.
The brand, which offers five tyre models, is also now available throughout Latin America and has been recently introduced to the European market as Hankook continues to grow its global dealer base for Laufenn. 2016 U.S. market plans for Laufenn will include an expansion of sizes for its passenger car and light truck tyre lines.
“Hankook is committed to meeting the diverse needs of drivers by delivering superior technology and driving experiences for our customers,” said Mr. Hee Se Ahn, President, Hankook Tire America Crop. “The Laufenn brand combines value with solid fundamentals, outstanding performance and style, and delivered solid growth in its first year in a highly competitive tyre market that was consistent with our expectations.”