Hankook Tire’s Boostrac concept tyre has received the prestigious Red Dot: Luminary at the Red Dot Award: Design Concept 2015. The ceremony took place at the Red Dot Design Museum in Singapore on September 25.
Hankook Tire received the ‘Red Dot: Best of the Best’ followed by the Red Dot: Luminary – the highest single accolade to the best design concept of the year – among the finalists of 4,680 entries from 61 different countries. The Boostrac concept tyre was evaluated for illustrating Hankook Tire’s leading design capabilities and innovative technology. Hankook Tire continues to contribute to advancement in driving with aspiration for innovative technology.
Collaborating with students from Pforzheim University in Germany, Hankook Tire developed three concept tyres (Boostrac, Alpike, and hyBlade) as part of its Design Innovation 2014 project. The theme of last year’s Design Innovation program was ‘A Great Challenge for a Great Change’, and participants sought to develop future-oriented concept tyres which would be able to perform in the extreme environments that climate change may bring about.
The award-winning Boostrac has a variable tread block structure that can expand when necessary, leading to improved traction that becomes especially useful on steep inclines and in rough, desert-like conditions.
“We are honored to be recognized in this manner by one of the world’s top design awards,” said Seung Hwa Suh, Vice Chairman & CEO of Hankook Tire. He also added, “Receiving this year’s Red Dot: Luminary solidifies Hankook Tire’s commitment and determination to leading the future driving through progressive innovation and creative thinking.”
The competition presents three classes of awards, namely the “Red Dot”, “Red Dot: Best of the Best”, and the highest single accolade, the “Red Dot: Luminary”, the absolute best of the concepts entered.