GT Radial officially launched two new mass market products at Reifen 2014, the Champiro FE1 all-round premium comfort passenger car tyre and Maxmiler Pro heavy duty van tyre.rsz_gt-radial-logo
The Champiro FE1, which will become one of the biggest sellers within the brand’s portfolio, has been designed to deliver superior lifetime and advanced wet performance, and features optimal water dispersion and a new compound to reduce heat generation and improve tyre rolling resistance.
The tyre is due to reach the European market this summer, at which point extra product details and the full size range will be unveiled.
Targeted at the growing heavy duty, high speed van market, the Maxmiler Pro is available in 25 SKUs with sizes ranging from 155R12C 8PR to 235/65R16 8PR, speed-indexes from R-H and load-indexes from 88/86 to 118/116. The majority of sizes are offered in 15” and 16” diameters.
Designed specifically for commercial users and fleet operators throughout Europe, the product claims improved robustness and durability in higher load conditions, better fuel economy and wet grip, lower noise levels and excellent mileage.
These advancements have been achieved by designing a flatter tyre contour to create an even footprint to increase efficiency, and large shoulder blocks and circumferential ribs with integrated sipes to maximise safe handling. In addition new casing technology strengthens the tyre to achieve a longer lifetime.
Angelo Giannangeli, Marketing Director – Europe for Passenger Car and Light Truck (PCR) for Giti Tire, manufacturer of GT Radial, said: “The launch of the Champiro FE1 is a huge statement of intent, this tyre will improve our market penetration and again raise the credibility of our R&D and manufacturing capabilities.
“Alongside the Maxmiler Pro is a hugely important advancement in the van sector. Modern van tyres need to meet both the efficiency and performance evolution of the new generation vehicles, with higher speeds, durability and safety on a par with fuel efficiency. The product meets all these key criteria.
“At Reifen 2014 we reinforced GT Radial’s place at the top of the mid-tier segment, with over 15 tyres in the premium UHP, UHP, all-round comfort, SUV, 4×4, winter, studded, studless and specialist ranges all on show for the European market. The event truly marks the next stage in the brand’s burgeoning reputation.”