The global condom market to grow at CAGRs of 9.28% and 9.07% in terms of revenue and volume, respectively, for the period of 2015-2019.
This report covers the present scenario and the growth prospects of the global condom market for the period 2015-2019. It includes the segmentation of the market based on the following criteria: product type (latex and non-latex) and geography (China, Japan, Vietnam, and US).
The report, Global Condom Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market, segmented by geography. The report includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.
Condoms have traditionally been positioned as a tool with the purpose of preventing pregnancy and STDs. However, a shift in positioning is being witnessed and condoms are slowly being repositioned as a product that helps in the attainment of an enjoyable and pleasurable experience, particularly when targeting the younger generation. One example is Origami Condoms, which the vendor has marketed as a ”condom that unfolds”. It is shaped like an accordion, is easier to wear than roll-on ones, and claims to provide more pleasure to men. Another example of this shift to an emphasis on pleasure is Reckitt Benckiser’s ‘Do The Rex’ campaign relating to Durex that boldly talks about celebrating having a pleasurable sexual experience.
According to the report, the need to control population is one of the major drivers of this market, particularly in some Asian countries like India and China. As people are becoming more career conscious, they seek to reduce the family size, with one or no children. A population boom can cause social as well as environmental problems including the lack of availability of hygienic food and clean drinking water, lack of adequate housing, threat of global warming, and high demand for energy. Family planning can begin to address these problems and some government supply condoms free of cost to people who may not otherwise be able to afford them.
Further, the report states that lack of awareness due to social stigma is hampering the market growth.
Key Vendors
– Ansell
– Church & Dwight
– Reckitt Benckiser Group
– The Female Health
Other Prominent Vendors- BDF Beiersdorf Medical-Latex (DUA)- Condomi Health International- Fuji Latex- HLL Lifecare- Innolatex- Japan Long-Tie (China)- Karex Berhad- Manav Group’s Convex Latex- MTLC- Nulatex- Safedom- Sagami Rubber Industries- Shandong Ming Yuan Latex- Thai Nippon Rubber Industry (TNR)