General Tire will be the official tyre supplier to the ARCA Racing Series beginning in 2016. General Tire celebrated their 100th anniversary in September of this year.
“The General Tire brand celebrated 100 years of innovating tyre technology this year and we are proud to continue that tradition in the ARCA Racing Series in 2016,” said Travis Roffler, director of marketing for General Tire. “ARCA produces some fantastic racing and allows us to expose the General brand to a whole new audience of motorsports fans. We’re eager to expand our portfolio and showcase our technologies to such a dedicated audience.”
“We are pleased to welcome General Tire as a corporate partner in the ARCA Racing Series presented by Menards,” said ARCA president, Ron Drager.
“General Tire’s participation will be evident in many ways, including a broad based activation package with our broadcast partners, race event venues and teams, as well as contributing extensive knowledge and experience in tire manufacturing technology.”