Cooper Tire Europe has rehashed its marketing strategy for Europe by increasing brand awareness amongst the male 18 to 35 age group.
Cooper, recognised as amongst the world’s top 4×4 tyre makers, is catapulting a sales and marketing strategy for its high performance range of tyres in Europe, even launching its first ever targeted consumer lifestyle campaign via a series of advertising placements on the men’s lifetsyle magazine FHM.
The tyre maker said the strategy parallels with its existing presence in the European motorsports, in which it has been the title sponsor and sole supplier for the British Formula 3 Championship and a key player in the FIA European Rallycross Championship since 2009.
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