To drive forward the expansion of its Passenger and Light Truck Tire (PLT) as well as Commercial Vehicle Tire (CVT) replacement business in the Middle East and North Africa (MENA), Continental has relocated the relevant business units from Hanover in Germany to Dubai, where the marketing, sales, customer services and controlling functions for the region have been based since the beginning of this year. “In line with our motto ‘in the market for the market’, through this step we are sending out a signal to our customers and to drivers in the region. We are aiming to use the new proximity to help us gain a better understanding of local requirements in more than 15 countries – and offer optimal solutions,” said Dr. Hartmut Wöhler, Head of Marketing & Sales PLT Replacement EMEA.