Cabot unveils new brand identity, product incubator

cabotCABOT Corp. has unveiled a new corporate brand identity that emphasises the company’s strengths as a global leader in specialty chemicals and performance materials.

“Our customers choose Cabot because they understand we provide more than just a product,” said Patrick Prevost, President and CEO of Cabot.

“We have an incredible team of people who are passionate about creating and delivering solutions that advance our customers’ businesses – not just for today, but into the future. Our new brand reflects the unique value we deliver to our customers,” he remarked.

The new brand gives more visibility to how Cabot’s products are used in major markets, including within the transportation, infrastructure, environment and consumer industries.

Meanwhile, the firm also introduces Cabot Labs, its new product incubator that highlights how Cabot’s technical expertise and market knowledge is applied to create new products and processes.

According to Cabot , its new corporate logo has been developed to support the new brand and connects the company’s past with its future.

“Our new brand represents an evolution of the company,” Prevost said. “We’ve been in business for more than 130 years. We take great pride in our global market-leading positions. Our customers, suppliers and partners recognise us as experts, with some of the best technical talent in the world. In addition, our focus on safety and environmental standards is amongst the best in the chemical industry. We believe our new brand will help us more strongly convey why we should be a partner of choice for our customers, employees and investors,” Prevost said.