To accelerate its mobility solutions business, Brisa, a Turkish tyre maker that is a joint venture between Bridgestone and Turkey’s Sabanc? Holding, has acquired Arvento Mobile Systems – a company specialising in the arena of tyre tracking and fleet management systems. Brisa adds that through a combination of tyres, services and telematics, this indicates the sustained growth strategy of the company for future sustainable mobility solutions.
At a final price of around US$17 million, the acquisition was signed off by both parties. Brisa adds it was impressed by Arvento’s state-of-the-art fleet telematics services, M2M solutions and vehicle tracking systems to over 54,000 customers.
As well as Brisa expanding its tyre products and service network, the acquisition will also ensure further synergy for Brisa within the competitive Turkish market.
Pointing out that the agreement is a milestone for Brisa to strengthen its services in sustainable mobility solutions, Brisa CEO Haluk Kürkçü said, “We are working towards simplifying the lives of fleet owners and drivers by expanding our offering beyond tyres. With this move, we will provide our customers with convenience, efficiency and productivity, through fleet management services based on integrated mobile systems and data analytics. These are exciting times for our business, and we are happy to bring the dedicated and highly skilled Arvento team with us on our journey.”