A poll by Reader’s Digest has shown that when it comes to tyre brands, New Zealanders trust Bridgestone the most.
Bridgestone-owned tyre brand Firestone was awarded most trusted in New Zealand, while Bridgestone was named among the country’s Highly Commended Trusted Brands.
“The trust our customers instill in Bridgestone and Firestone means the world to us, so winning the Most Trusted Tyre Brand awards in New Zealand as well as Australia is extremely humbling,” Bridgestone Australia and New Zealand Managing Director Andrew Moffatt said.
“Every day we ask our customers to depend on the quality, safety and performance of our products and aim to provide the best possible service and support.
“Consumers recognise and respect this value proposition and in return they show us strong brand loyalty, which we are extremely grateful for.”
Mr Moffatt said the award was a reflection of Bridgestone’s brand power in a crowded market.
“For 15 years, consumers have been consulting the Reader’s Digest Most Trusted Brands Survey to inform their purchasing decisions,” Mr Moffatt said. “We are confident this year’s win will also further strengthen our brand position in New Zealand.”
In addition to the trusted brand accolades, Firestone and Bridgestone won the Reader’s Digest ‘Quality Service Award’ in the Retail Tyre category in New Zealand.
Bridgestone will roll out use of the ‘Most Trusted Tyre Brand’ logo across the country.