According to UK brand valuation and marketing firm Brand Finance, Bridgestone is the world’s most valuable tyre brand, followed closely by Michelin. Brand Finance puts the global value of the Bridgestone brand at US$4.45 billion and that of the Michelin brand at US$4.36 billion. Bridgestone and Michelin rank ahead of Contintental, Goodyear and Pirelli, the rest of the top five, Brand Finance said.
The firm calculates a brand’s value using a discounted cash flow technique, which discounts estimated future royalties at an appropriate discount rate to derive the present value of the trademark and associated intellectual property rights. The royalty relief methodology determines the value of the brand in relation to the royalty rate that would be payable for its use if it were owned by a third party.
The top five brands retained their relative positions from the 2012 rating.