Bridgestone India has invested in a tyre management services start-up Fleeca India, which will strengthen its operations in digital mobility solutions. Bridgestone and Fleeca India – which works to increase efficiency of tyre management for fleet owners or operators – will jointly see greater significance of their existing service infrastructure among a growing customer base.
Bridgestone, however, did not disclose the terms for the investment.
Indian fleet operators currently require tyre management and mobility services based on specific digital applications such as pay-per-service models that help maximise the total cost of ownership of their operations. Fleeca India has the expertise in offering such solutions to its customers, according to Bridgestone.
“Tyre management as a service is still in its nascent stage in India; however, customer preferences are changing, traditional business models are being disrupted and overall the mobility segment is undergoing a rapid change,” said Parag Satpute, Managing director, Bridgestone India.
“We at Bridgestone India are focused on pioneering new business models and strengthening our solutions business to accelerate our growth plans. This investment will enable us to create higher value for our customers in India and help them improve the return on investments.”
Ultimately, the tyre management solutions provided by Bridgestone and Fleeca India are expected to help increase tyre life and lead to greater savings by fleet owners and operators across India.
Tikam Jain, Founder and CEO, Fleeca India, said, “It is indeed a matter of honour to have Bridgestone India, a global leader in sustainable mobility and advanced solutions, investing in Fleeca India. It is a reflection of the confidence that Bridgestone India has in our product offerings.”