Bridgestone extends global Olympic Partnership rights until 2024

BridgestoneBridgestone Corporation has expanded its Olympic Partnership activation rights globally with the International Olympic Committee (IOC) through 2024.

The expansion of Bridgestone’s marketing rights, which began its effectivity from January 1 this year, now covers the Olympic Winter Games Pyeong Chang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic Games 2024.

The move follows the successful activation of initial rights granted to Bridgestone in Brazil, Japan, South Korea and the US in association with the Olympic Games Rio 2016. Bridgestone efforts in those four countries propelled brand awareness and engagement among hundreds of millions of people.

According to Masaaki Tsuya, CEO and Representative Executive Officer of the global rubber and tyre company, Bridgestone is only just beginning to leverage the worldwide platform in expanding the company’s brand awareness in key markets around the globe.

“As a global company with founding roots and headquarters in Japan, there is an enormous opportunity with the next three Olympic Games being hosted in Asia. We look forward to reaching new winter sports fans worldwide, as well as continuing to explore new ways in which we can support the staging of the Games and its athletes – which is paramount to our partnership,”Tsuya added.

Bridgestone has more than 65,000 teammates and 104 locations in Asia Pacific overseeing operations and supplying products throughout the region. Headquartered in Tokyo, Bridgestone Corporation has more than 144,000 employees globally working to supply a wide range of innovative, high-performing tyre and diversified products to more than 150 nations and territories around the world.

Bridgestone proudly announced its Worldwide Olympic Partnership on June 13, 2014, making a long-term commitment to the Olympic Movement. The agreement includes product marketing rights for the full range of tyres manufactured by the company, as well as self-propelled bicycles and a variety of diversified products such as seismic isolators.

In addition to the company’s support of the Olympic Movement as a Worldwide TOP Partner, Bridgestone Corporation is a Tokyo 2020 Paralympic Games Gold Partner and will support the Japanese Paralympic Team through 2020, while Bridgestone Americas is partnering with US Paralympics through 2024.

Bridgestone Corporation also became the first Founding Partner of the Olympic Channel in August 2016, signing a four-year agreement to support the ground-breaking digital platform in its mission to celebrate the Olympic Movement and the world’s greatest athletes every day of the year.