Babolat and Michelin co-designed the Propulse BPM, Babolat’s flagship tennis shoe to be modeled by Alizé Cornet.
Speaking about the partnership, Christian Delhaye, Managing Director of Michelin Lifestyle said: “Competitive sports are the ultimate testbed for innovation and have been part of Michelin’s history and development processes across all the Group’s activities, including Michelin Lifestyle.“
“The skills partnership agreement we have signed with Alizé Cornet, a professional tennis player on the WTA circuit and a member of the French Fed Cup team, is a natural fit for Michelin. The aim of our partnership is to highlight the performance of tennis shoe outsoles in order to design new models.” Delhaye continued.
The goals are equally important for Babolat. “For the past 140 years, Babolat has innovated continuously by observing the game of tennis and analysing how racket sports players move on the court. Our Pro Team players play at the highest level of the sport, and therefore represent an integral part in the development of our products. “commented Jean-Christophe Verborg, Babolat’s International Sports Marketing Director.
“We draw on their experience and our expertise to design products perfectly tailored to the needs of tennis players. We are thrilled that our partner Michelin will be joining forces with a Babolat tennis player who is also an ambassador for our footwear. This partnership will bring Michelin even closer to the game in order to gain a greater understanding of players’ requirements,” he continued.