ATMA, Indian Oil to push nationwide tyre safety programme; pilot exercise started in South

India’s Automotive Tyre Manufacturers Association (ATMA) has recently partnered with energy major Indian Oil (IOCL) to raise the awareness amongst motorists about tyre safety. Indian Tyre Technical Advisory Committee (ITTAC) will lead the nationwide initiative as ATMA-IOCL runs through a massive awareness exercise; as a pilot exercise was inaugurated from an Indian Oil retail outlet in South Delhi by V. K. Misra, ITTAC Chairman, and Ritesh Kumar, DGM Retail Sales IOCL.

The campaign will see motorists trained about important tyre safety aspects such as inflation pressure and Tread Wear Indicators (TWI), alongside the distribution of informative guides printed in different languages.

ATMA has sharpened focus on Tyre Safety as it claims tyre care/maintenance is generally neglected despite being a vital safety component of vehicles – care is crucial as the tyres support the full weight of the vehicle and is the only part in contact with the road.

ATMA’s Director General, Rajiv Budhraja, said IOCL was first to solicit ATMA’s support in training commercial drivers involved in its supply chain operations in tyre safety.

While IOCL’s DGM Retail Sales, Ritesh Kumar, has commented on the maintenance of tyres in India he is nevertheless thankful to ATMA for providing the opportunity to raise awareness about tyres and tyre safety: “Tyre-related safety is very important and is directly related to the lives of the people driving vehicles on the roads. We take association of ATMA and Indian Oil as a springboard for mass awareness exercise beginning from Delhi.”