AUSTRALIA-based Ansell Ltd announces that it focuses on emerging markets to boost sales of its high-tech rubber gloves and upmarket condoms.
“We’re focusing on emerging markets because working hands have moved from developed to developing markets and clearly we need to be where working hands are,” says CEO, Magnus Nicolin.
The company continuously takes stock in innovation to clinch a better edge in the middle-class consumers market. Among its new products are fire and electric shock-proof hand gloves; sweat-proof rubber gloves and lightweight polyisoprene condoms line.
Ansell has established presence in countries like Brazil, Russia, India and China; and is currently reaching across Africa and Southeast Asia.