JK Tyre & Industries has recently launched a 360 degree brand campaign that aims to clearly position the brand as a premium superior quality offering.
The core of the campaign is rediscovering and reconnecting relationships with family and friends, that is otherwise missed out in the hustle-bustle of modern day living. The theme ties-in beautifully with the product as the tyres play a key part in the consumer mind-space majorly when the driver plans a long road trip with loved ones.
The TVC further goes on to show how reconnecting with friends and family is made possible by going on regular long drives, allowing people to break the busy routine and rediscovering fun nuggets about each other. JK Tyre is positioned as the enabler of long drives, with the high performance range making driving all the more memorable. While currently the TVC is on air, it is an integrated brand campaign that will roll across Print, Radio, Digital, OOH and Activation.
“The attempt has been to ensure that our brand strikes a strong emotional chord with the customer to further strengthen the foundation of an outstanding product. We have a premium range of quality products that are at par with the best in the industry and define our market leadership. This day and age demand for a product to be distinct for customers to have recall, hence, with the new TVC JK Tyre urges customers to step out and discover new things about their near and dear ones”, says Amitabh Prasad, General Manager, Marketing, JK Tyre & Industries Limited.
The film has been directed by Shoojit Sarkar of Rising Sun Films.
Source: India PR Wire
Published: 05 Feb 2014