Beontag, one of the world’s largest manufacturers of self-adhesives and smart tags such as RFID and NFC, has launched a new partnership with French tyre manufacturer Michelin, that will see its TireTag technology incorporated into millions of new commercial and passenger tyres over the next two years and beyond.
The UHF embedded tag, which consists of a jointly design pod and antenna using state-of-the-art chips and materials, will enable complete traceability of all new tyres, including manufacture date and storage location, distribution, installation and replacement, refurbishment and more, for the entire life cycle of the tyre.
The partnership between Beontag and Michelin has been building since it was first established in 2019, when the two companies began collaborating on the brand-new, UHF RFID embedded tag from scratch.
After years of R&D development and months of reliability tests to reach the desired level of quality, the result is a durable and reliable connected tyre, capable of functioning for up to 1 million driven km, including through the retreading process common for truck tyres, say the companies.
Beontag’s RFID-enabled tyres provide the ability to trace the entire life cycle of a tyre, from its origin in one of Michelin’s manufacturing facilities worldwide, all the way through to disposal and recycling.
Importantly, in the context of tyres set to be sold in the EU market, this traceability solution from Beontag also ensures that all new tyres will comply with upcoming Ecodesign for Sustainable Product Regulations (ESPR), which mandates the need for Digital Product Passports (DPPs) and will comes into effect for tyres from 2028-2030.