The two-time Formula One World Champion Mika Häkkinen signed a multi-year contact to become a brand ambassador of Nokian Tyres.
“Mika is an iconic Finn who has shown with his personal example how to succeed and go to the very top in the world of Formula One”, says Ari Lehtoranta, President and CEO of Nokian Tyres.
“He is a very down-to-earth person but at the same time an example of what the will to win and an uncompromising desire to reach ever better results can achieve. This is exactly the kind of drive we at Nokian Tyres value highly. We can’t wait to get our projects with Mika started.”
Häkkinen describes Nokian Tyres as a success story of Finnish industry skill and sees positive qualities of Finnish origin reflected in the company’s state of mind and products.
“I think being Finnish is all about having determination and guts – that Finnish ‘sisu’ – the attitude to never give up. You need to constantly learn and develop new things to stay on top and be a winner. That applies to Nokian Tyres as well: innovations and ongoing product development guarantee that they continue to be frontrunner and technology leader in tyre safety”, Häkkinen describes.
Formula One World Champion made a long career in racing and really appreciateshigh-quality tyres in tracks and in normal traffic.
“For me, it’s paramount that I can trust my tyres and their performance also under extreme conditions. Nokian Tyres are Northproof: developed and tested under northern extreme conditions and I know I can count on them no matter what situation. Nokian Tyres is a top brand and I’m highly looking forward to working together with them”, says Häkkinen.