Bridgestone Corporation today announced that its Ecopia and Turanza tires are featured as original equipment on Toyota’s new Prius hybrid vehicle, which was launched in Japan on December 12, 2015.
Bridgestone Ecopia tires are designed to achieve low rolling resistance for improved fuel efficiency. These tires were first installed on electric vehicles in 1991, and Bridgestone now boasts a complete product lineup for the Ecopia brand that includes sizes for a wide range of automobiles. Turanza, meanwhile, is a balanced tire brand that provides superior levels of comfort and performance on long drives.