Yokohama Tire Corp. launched a new Spanish-language website in a move to expand its presence among consumers and commercial truck operations in Mexico.
“The website is designed to meet the needs of our growing customer base in Mexico,” said John Cooney, Yokohama’s director of export. “It has been customised with many of the features found on our English-language website in the U.S., including an interactive dealer locator, interactive product ‘hot spots’ and downloadable bulletins in Spanish. These materials highlight the features and benefits of Yokohama’s tyres, ranging from our high-performance passenger car tyres to fuel-efficient commercial truck tyres.”
The new site – yokohamatire.com/mexico – was developed by Yokohama’s interactive media agency United Future.
Source: Tire Review