ESPN and the Cotton Bowl Athletic Association announced today that The Goodyear Tire & Rubber Company has entered a multiyear agreement renewing its title sponsorship of the Cotton Bowl, continuing the Goodyear Cotton Bowl Classic played at AT&T Stadium in Arlington, Texas.
An official partner of the College Football Playoff since the inception of the new era, Goodyear continues to be one of the leading brands participating in college football. In addition to multimedia support across all ESPN platforms, the multiyear deal will highlight the Goodyear Blimp as the preferred aerial provider for College GameDay and key college football games on ESPN.
As a member of the “New Year’s Six” – the top bowl games included in the College Football Playoff Semifinal rotation – the Goodyear Cotton Bowl Classic will host a top matchup annually, including a College Football Playoff Semifinal in 2018.
“This collaboration further demonstrates the tremendous value Goodyear brings to the Cotton Bowl and the College Football Playoff,” said Ed Erhardt, president, ESPN Global Customer Marketing and Sales. “We look forward to the next season as we continue to provide college football fans with an outstanding experience.”
Added Dan Novakov, chairman of the Goodyear Cotton Bowl Classic. “Goodyear has proven to be the perfect partner for the Cotton Bowl Classic, and from the top down, you see a level of quality, commitment and excellence that raises the profile of our game. We are elated that Goodyear has agreed to remain fully-committed to the Classic, and collectively, with ESPN, the Goodyear Cotton Bowl’s best is yet to come.”