Chinese tyre manufacturer ZC Rubber Group Co. Ltd. announced the establishment of its Brazil Company, ZC Rubber Brazil Importation and Exportation (ZC Brazil). The new company is located in San Paulo, the largest city and the economic center of Brazil. The subsidiary, as per Mr. Guorong Ge, VP Sales of ZC Rubber, focuses on the support to local distribution channel, the development of new products for local market, and the after sales service for the South American market.
ZC Brazil is the second overseas subsidiary of ZC Rubber following the ZC Rubber America for North America market. “The building of ZC Brazil is not only a major step forward for the internationalization, but also to provide more attentive services and products relying on local market demand.” said Mr. Ge.
ZC Rubber steadily promotes its overseas layout and creates advantages of international competition in recent year. South America is one of the most important markets for ZC Rubber, which offers great potentiality for the business expansion of ZC Rubber. Mr. Ge also says that ZC Brazil will plan to set regional offices in different cities and hire local employees to serve the local market without any delay.
ZC Brazil will continuously introduce new products to the local market. Such products compete on the market mostly by value and service. Mr. Ge emphasizes, “We are committed to supply premium and green tyres to local customers, the cost per kilometer and fuel efficiency are the key features that ZC Rubber may offer besides price. They are more important for customers to reduce their overall cost”