Continental’s Tire Division will be Official Sponsor of the 2019 AFC Asian Cup in the United Arab Emirates.
The sponsorship also includes the qualifiers for the 12 best teams in the AFC Asian Cup UAE 2019, the 2018 AFC Women’s Asian Cup, the final round of Asian qualifiers for the 2018 FIFA World Cup in Russia, and the AFC 2018 U22 Championship, where the qualifying places for the 2020 Olympic Games in Tokyo will also be awarded.
“The AFC Asian Cup is the most important football competition in the APAC region and the Middle East, where we are looking to grow our market share in the next few years. To support this growth we are keen to actively promote our premium brand and position it in the perception of car drivers as a possible alternative in the car tire segment,” says Nikolai Setzer, Member of the Executive Board of Continental responsible for the Tire Division.
AFC Acting General Secretary Dato’ Windsor John says “The partnership with Continental underlines the growing importance and attraction of football in Asia and in particular our exciting and successful flagship competitions – the Asian Cup and the Women’s Asian Cup as well as the under 22 competition. Continental has a long and distinguished history in football and we thank them for their commitment to the AFC as this signifies another important milestone in our continued development of both the sport and our commercial portfolio in Asia.”
Lagardère Sports, the Asian Football Confederation‘s (AFC) exclusive marketing and commercial partner, brokered the deal between Continental and AFC.