Toyo Tires launches new tyre you can use all year round

Toyo-Celsius

No need to switch to winter tyres, Toyo Tire U.S.A. Corp released Celsius, a “variable conditions” tyre you can use all year round.

Built for the varying road conditions that drivers may face, Celsius is said to provide better ice and snow traction than a typical all-season tyre, yet offers the convenience of year-round use and a 60,000-mile treadwear warranty. For vehicle owners, this means year-round versatility plus winter-weather safety, all in one tyre.

The new Celsius is for the many drivers, who for one reason or another, choose not to switch to winter tyres when snow and ice hit the ground. It is ideal for people who live in states where they may drive to work in dry conditions, only to have a fast-moving winter storm leave snow on the roads for the commute home. It is also great for people who may live in an area below a mountain resort where they commute often for work or play. Parents will find Celsius convenient when equipping the car of a college-bound teen with new tyres.

“Toyo Celsius is an upgrade for anyone expecting, or not expecting, to drive in ice and snow this winter on all-season tyres,” said Roy Bromfield, COO, Toyo Tire U.S.A. Corp. “The convenience and safety of Celsius is a tremendous benefit in today’s busy world and answers the demand for hassle-free, one-stop solutions.”

Variable tread technology results in an asymmetric tyre which has a visibly different tread from inside-to-outside. Snow claws are located at the base of the outer circumferential grooves to help improve deep snow traction while providing block rigidity for better ice and wet traction. Deep slush grooves help evacuate heavy slush and snow from the tyre for increased traction.

The Celsius family of tyres includes Celsius for passenger cars and Celsius CUV for crossovers. In addition to a 60,000-mile treadwear warranty, Celsius qualifies for the Toyo Tires No Regrets Trial Offer which ensures drivers are completely satisfied with their purchase.