The Yokohama Tire LGPA Classic is happening on August 27-31, 2015 in Pratville Alabama. Since LGPA stands for Ladies Professional Golf Association, that sounds like an event only adults will enjoy. Lucky for the kids, Yokohama Tire Corporation (YTC) teamed up with KaBOOM! again this year.
KaBOOM! is a national non-profit that builds playgrounds to ensure that all children get the active play they need. Their booth in the LGPA has large bright blue building blocks with which children can play. They will also have a “Text to Donate” program where visitors can contribute $10 by texting PLAY to 20222.
All proceeds of the LGPA will go to the non-profit, as part of their multi-year, multichannel partnership. The proceeds will be used to build new playgrounds for kids. KaBOOM! used the funds from last year’s LGPA to build a new, eco-friendly playground for a community with more than 1,300 kids.
“It was truly gratifying working with KaBOOM! to bring a local community a new playground where the kids will have a fun, safe place to play,” said Alan Holtschneider, director of marketing for Yokohama. “We’re pleased that the community there will benefit for years to come.”
More playground projects are planned for the future. “It’s great to have active partners like Yokohama, the LPGA and the Robert Trent Jones Golf Trail to help us reach our goal of helping children have access to the balanced play they need every day,” said Andrea Nelson, corporate partnerships manager at KaBOOM!, “Yokohama definitely shares our belief about putting kids first.”